If you’ve taken a look inside a liquor store lately, it probably won’t come as a surprise that boxed wine is currently the fastest growing segment in the commercial wine industry.* Of British Columbia’s 100 best-selling wines, a whopping 50% of the total volume consumed comes from bag in box.
Although price/value is a major contributor to the popularity of the format, boxed wine is not just for economical brands any more. Premium brand bag in box wines are beginning to appear on the shelves of liquor and wine stores; similar to the screw-cap revolution that took place in the early 2000’s. Much like boxed wine, screw capped wine was at one time considered by many as cheap and unrefined; however, screw caps are now widespread throughout the commercial wine industry, including premium wines. History appears to be repeating itself with bag in box format.
Young Wine & Cork believes that our clients deserve the same convenient options for their craft winemaking but at a better price…and for a better product! We are happy to announce that bag in box options are now available.
A dedicated, easy-to-use bag filling station has been created in-store to compliment our two existing bottling stations. Young Wine & Cork is now able to offer the same bag in box convenience while bettering the price of liquor and wine stores by close to 50%. Yes, fifty percent! Five-Zero (See sample consumer cost analysis below). In addition, we have sampled some of the most popular boxed wines available on the commercial market and we can confidently say our 6-week Vintners Reserve & World Vineyard wines are a superior product.
The entire winemaking process remains exactly the same for Bag in Box: Come in to the shop; choose your varietal or style; start your wine; wait 4 to 8 weeks; return to fill your wine bags; take home and enjoy! As you can see, the only difference is you will be filling bags instead of bottles.
Inexpensive: You can make wine that is much better than the most popular brands in the Liquor Store, at nearly ½ the price.
Convenient: User friendly and easy to open. No shrinks, corks, corkscrews required. Easy to store, carry, go, pour, and share.
Less Storage Space: Takes up less space in your home compared to the equivalent in bottles. Easier to store and transport.
Maintains Freshness: Can last 6 weeks in fridge once opened as opposed to an opened bottle that tends to last two or three days after opening.
Environmentally Friendlier: Less packaging per litre produces less waste (no shrink caps, corks or labels ending up in landfills). Cardboard boxes can be recycled with municipal collection and the 4L plastic bags can be returned to your local Encorp Return-It facility. Smaller footprint due to the reduced requirements to produce and transport raw materials required for Bag in Box (cardboard & bags vs. bottles, shrink caps, corks, and labels)
Versatile: You can (un)bottle any style in this format, from 3L to 23L.
Less Work: No cleaning or rinsing of bottles required before or after use. No fuss, no muss. If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.